The Angelini group is one of the five largest pharmaceutical groups in Italy, also present in Spain, Portugal, Eastern Europe and India.
Privately held, it has aggregate sales estimated at € 1 billion, ranging from pharmaceuticals to fine chemicals, consumer products and medical devices. With famous brands such as Tachipirina (Europe’s largest paracetamol label), Tantum and Moment, it leads the Italian OTC market second only to Bayer. In j/v with Procter & Gamble, it dominates the Italian disposable nappy market.
FarmaMed is a first-aid product brand developed by Paglieri Sell System SpA and sold in supermarkets with dedicated displays re-stocked directly by the supplier’s sales force. It is leader in Italy for band-aids in the supermarket channel, with approximately €16 million sales.
With the acquisition of FarmaMed, our client enhances its presence in the mass market with a very visible trade mark and an interesting alternative to the conventional sales system.
Angelini retained Cross Border because of its expertise and connections in the pharmaceutical industry for a complex transaction with the creators of the brand, including the service contract under which they continue to provide logistic support.