Kippy is a Milan-based startup active in the pet-tech industry. Its leading product is Kippy Evo, one of the most advanced GPS & activity trackers on the market. Kippy Evo collects data about eight different activity and wellness indicators, it elaborates them and makes them available to pet owners through a simple and user-friendly interface. Thanks to the development of a proprietary algorithm that enables communication with the owner, Kippy is set to become the first pet smartphone.

Kippy was seeking to raise capital in order to develop new distribution channels and to finance its R&D activities aimed at the development of a new product designed for cats and of its proprietary algorithm.

Cross Border Growth Capital (CBGC) acted as the exclusive financial advisor of Kippy and successfully structured a €1.1M equity round. CBGC prepared all the necessary documentation – from the business plan and pitching material to a thorough review of the investment clauses – and providing an independent valuation. CBGC first identified a VC fund and a Family Office as lead investors and collected interests from HNW individuals, and then completed the transaction through an equity crowdfunding campaign.