MamaClean, based in Milan, is the leading digital laundry in Italy. Customers simply book the service through a proprietary and user-friendly app, MamaClean takes care of the rest. MamaClean team picks up the laundry at the place indicated by the customer, treats it in its atelier and returns it clean and ironed, even within the same day. The high automatization level of its laboratory and the experience of its team allows MamaClean to deliver a top-quality service and the maximum level of hygiene.
MamaClean sought new capital to expand its laboratory capacity, aiming to further improve the quality of its service and becoming more efficient, and acquire new users through marketing campaigns.
Cross Border Growth Capital (CBGC), as its exclusive financial advisor, successfully supported MamaClean in structuring a €1.0M round lead by an Italian Family Office and completed through an equity crowdfunding campaign. CBGC set up all the necessary legal and financial documentation and provided an independent pre-money valuation.