SMS Distribution Srl with its “NINEtNINE Cent” brand is the Italian market leader in non-food fixed-price distribution, with over 150 shops in Italy and in the Iberian peninsula. The company, leveraging on the shareholders’ international competence and on excellent logistics, has grown by 30%. 2005 turnover is of € 13 million.

Gruppo BSE, founded in 1995, specialised into various retail sectors over the years: food and non-food retail, catering, strategic partnerships. Consolidated turnover of € 85 million in 2005.

With the merger between One Pr1ce Italia (food) and SMS Distribution (non-food) into the new Srl company One Pr1ce World, BSE reaches the leadership in the European market of fixed-price retail. The new group One Pr1ce World is now present with 200 shops.

Cross Border acted as exclusive advisor to SMS Distribution. We originated the transaction, assisted in the negotiations, maximised shareholder’s value and identified the most motivated buyer on the basis of synergies.